How brand teams used misquoted to fix what AI was getting wrong about them — measured, dated, and verifiable. No "synergy". No "10x". Just the score deltas and the playbooks that produced them.
A four-person team rebuilt their entire AI footprint without hiring an agency, paying for placement, or rewriting their product. Here's the audit, the fixes, and the receipts.
Models had pegged them as accounting software. They sell to ops teams. Six weeks of schema work flipped the consensus.
Three models had merged Hovrwear with a defunct competitor. Disambiguation via schema + Wikidata cleanup.
Models kept saying Carelink was discontinued. It wasn't. The fix was a sustained content + press cadence.
Models confused the OSS project with the SaaS. Two pages of clarifying schema fixed the ambiguity.
Google AI Overviews ate 38% of their traffic. Structured citations got most of it back via Perplexity.
Greybox bundled misquoted scans into their retainer. Six clients upgraded to Monitor Pro in Q1.