Long-form, citation-heavy, no fluff. Everything we know about making your brand legible to ChatGPT, Gemini, and Perplexity — taught the way we wish someone had taught us.
If you read one thing on this site, read this. Eight chapters covering what AEO is, why it isn't SEO, how AI models actually read your pages, and the eleven specific things to ship this quarter.
Foundational concepts. Start here if you've never optimized for answer engines before.
The exact audit we run on every free scan. Print it, run it, ship the fixes.
Forty-two differences, ranked by how much they actually matter. Most "experts" focus on the wrong fifteen.
The five rendering pitfalls — client-side JS, lazy hydration, hidden text — that hide your content from models.
The structured data that makes your facts machine-readable. Heavy on copy-paste-able code.
The single most important schema you'll ship. Get this right and AI models stop confabulating your founding year.
Pricing, SKUs, availability. The four fields models always check, and the eight they ignore.
Models love structured Q&A. They hate when you mark up content they can't find on the page. Here's the diff.
Three free validators, ranked. One is wrong about half the time. Worth knowing which.
"Contact us" pricing is the #1 reason ChatGPT can't answer "what does X cost". Here's what to do instead.
Disney has ten brands. Each needs its own Organization schema. Here's the hierarchy that actually works.
The new robots.txt for AI crawlers. Less mature, more impactful — for now.
What goes in, what doesn't, and what the spec gets wrong. Includes a copy-paste template for SaaS.
The five-line script that turns any markdown docs site into a model-readable manifest. Open source.
The full-content variant is overkill for most. Here are the three situations where it's worth the file size.
Model-specific quirks. What ChatGPT cares about that Gemini doesn't, and vice versa.
Which domains GPT-4o trusts, which it ignores, and how to get on the "trusted" list without paying anyone.
Gemini's grounding is unique. Here's how to feed the knowledge graph directly via Wikidata and Google Business Profile.
Perplexity is the easiest model to influence — and the most public about it. Here's the citation playbook.