HubSpot's AEO Grader is a free audit with a $50/mo upgrade — useful, smartly built, and unmistakably a HubSpot funnel. misquoted.ai is a paid accuracy product with a different goal. Here's when to pick which.
Both tools start free. The question is what the paid tier actually buys you.
Different questions, different answers. Read the methodology before reading the score.
We run 50–80 questions about your brand through ChatGPT, Claude, and Gemini, then look at the responses side-by-side. The score combines three things: do the models agree, are their claims factually correct against your site, and is your site emitting the signals AI crawlers want (llms.txt, JSON-LD, sitemaps).
When the models disagree, that's the failure mode we care about. One user asks ChatGPT and gets one answer; another asks Gemini and gets a different one. Your "brand" is whatever the dominant model says it is.
"We measure what the model gets wrong, not how often it shows up."
HubSpot scores your domain across five answer-engine optimization dimensions — citations, structured data, content quality, technical readiness, and prompt coverage. The free tool uses a single model (publicly noted as GPT-class). The paid tier adds continuous tracking and a few more queries.
It is genuinely well-designed for what it is: a free audit that surfaces the obvious issues, scoped to fit naturally inside the rest of HubSpot's marketing toolkit. The output is a marketing scorecard, not a fact-check.
"How visible are you in AI search, and what should the marketing team fix?"
Checkmarks based on each vendor's published features as of April 2026. Where a feature exists with caveats, we mark it Partial.
| Feature | misquoted.ai | HubSpot AEO Grader |
|---|---|---|
| Scanning | ||
| Models queried per scanCross-model consensus matters when models disagree. | 3ChatGPT · Claude · Gemini | 1GPT-class only |
| Number of questions per scan | 50–80 | ~20 |
| Site crawl for ground-truth facts | ✓ | ✗ |
| Re-scan cadence | Monthly or weekly | Monthly (paid only) |
| Reporting | ||
| Composite readiness score | ✓ | ✓ |
| Per-model breakdown | ✓ | ✗ |
| Per-claim consensus matrix | ✓ | ✗ |
| PDF export | ✓ | Paid only |
| Shareable OG social card | ✓ | ✗ |
| Accuracy | ||
| Fact-backed accuracy scoring | ✓$199 tier and above | ✗ |
| Correction playbook with code snippets | ✓ | ✗ |
| Source verification per claim | ✓ | ✗ |
| Monitoring | ||
| Email alerts on score change | ✓ | Paid only |
| Multi-brand bundles | 3, 10, 20+ | ✗ |
| Weekly re-scans | Pro tier | ✗ |
| Integrations | ||
| HubSpot Marketing Hub workflow | ✗ | ✓ |
| Webhook + API access | Roadmap | ✓ |
If you bought misquoted, you would still admire what HubSpot built. If you bought HubSpot, you would still want what misquoted ships. They are different jobs.
HubSpot built something real, free, and useful. Three reasons it might be the right call.
If accuracy and cross-model consensus are the problem, the products diverge.
What you actually spend over a year, once the tiers shake out.
$199 correction playbook stays a separate one-time purchase. We charge for frequency, not features.
Standalone $50/mo is the headline. Real-world buyers usually carry a Marketing Hub seat alongside it ($20–890/mo per seat depending on tier).
HubSpot's grader is a fine answer to "how do I look in AI search?" It is the wrong tool for "what are the models getting wrong, and how do I fix it?" Those are different questions with different price points and different deliverables.
Pick HubSpot AEO Grader if you already pay for Marketing Hub, you want the score in the same workspace as your contact data, and a single-model audit is enough. Pick misquoted.ai if you've already seen ChatGPT say one thing about your brand and Gemini say another — and you want a one-time fix or ongoing monitoring with a real correction loop.
You can also run both. The free scans don't cost anything, and the answers don't overlap.
Ninety seconds. ChatGPT, Claude, and Gemini queried in parallel. You get the score, the SEO-for-AI checklist, and a blurred preview of the disagreements before you decide to pay.