SEMRush AI Visibility is a $99/mo-per-domain add-on bolted onto the SEMRush SEO suite — natural if you already live there. misquoted.ai is a dedicated accuracy product built around three-model consensus. Different shapes, different jobs.
SEMRush's price assumes you already pay for SEMRush. We don't make that assumption.
The same word — visibility — points at different things in different products.
50–80 questions per scan across ChatGPT, Claude, and Gemini. We compare the answers, flag where they disagree, and check each claim against your site as ground truth. The output is a consensus matrix and (at the $199 tier) a correction playbook.
What we deliberately do not do: rank tracking, keyword research, backlink analysis. We are not a generalist SEO product with an AI surface added on. We are an accuracy product.
"Not bolted onto SEO. Designed for AI from day one."
SEMRush's AI Visibility tool tracks whether your domain appears in AI responses across a curated set of prompts, with the data presented alongside the rest of the SEMRush dashboard — keywords, backlinks, traffic estimates. The integration is the strength.
For teams running content programs against organic search, having AI visibility as one tab inside the same workspace is a real convenience. The product is competent. It is also clearly a product extension, not a category bet.
"AI visibility alongside the rest of your SEO stack."
From SEMRush's public docs and our own published spec.
| Feature | misquoted.ai | SEMRush AI Visibility |
|---|---|---|
| Scanning | ||
| Models queried per scan | 3ChatGPT · Claude · Gemini | 3+incl. Perplexity |
| Site crawl for ground truth | ✓ | ✓ (SEO crawl) |
| Standalone product (no suite required) | ✓ | Requires SEMRush plan |
| Free scan | ✓ | Limited preview |
| Reporting | ||
| Composite readiness score | ✓ | ✓ |
| Per-claim consensus matrix | ✓ | ✗ |
| Editorial PDF report | ✓ | Dashboard export |
| OG share card | ✓ | ✗ |
| Accuracy | ||
| Fact-checked accuracy scoring | ✓ | ✗ |
| Correction playbook | ✓ | ✗ |
| Source verification per claim | ✓ | ✗ |
| Monitoring | ||
| Continuous re-scans | Monthly or weekly | Continuous |
| Multi-brand bundles | 3, 10, 20+ | Per-domain pricing |
| Integrations | ||
| Keyword research / rank tracking | ✗ | ✓ |
| Backlink & traffic data | ✗ | ✓ |
SEMRush is a category-defining SEO product. Their AI Visibility module benefits from that history.
If you already run SEO inside SEMRush, the answer is probably them.
When AI accuracy is a real problem and not a tab on a dashboard.
For a team that doesn't already pay for SEMRush.
Or skip monitoring and buy a one-time report. Either path keeps you under SEMRush's effective annual minimum.
If you already pay for SEMRush, the marginal cost is $99/mo for the AI Visibility add-on. The "real" cost depends on whether the SEO suite was already a sunk cost.
If your team already runs SEO inside SEMRush, adding AI Visibility for $99/mo per domain is the path of least resistance. Same dashboard, same workflow, same data exports. The integration is the product. We do not begrudge that decision.
If you don't already pay for SEMRush, the math gets uncomfortable. You're looking at $239/mo minimum for AI visibility wrapped in an SEO suite you don't need. misquoted's $49 one-time tier or $399/mo monitor handles the AI question directly, without the suite tax.
And if AI accuracy — not just visibility — is the actual question, the products diverge regardless of pricing. SEMRush tracks whether you appear. We check whether what they say is right.
Three models. Your brand. Ninety seconds. The free scan gives you a real score and a blurred preview of the consensus matrix.