Your clients trust you with their brand. AI is the surface they can't see and you can't directly control. The white-label portal is what you sell next.
We've talked to dozens of agencies about the white-label tier before scoping it. Four themes come up in nearly every call.
You bill clients monthly. You manage scope creep. You manage retainers. Spinning up a separate tool for each client — with separate logins, separate billing, separate alerts — isn't viable.
One agency dashboard, every client as a workspace. Add a brand in two clicks. Per-client notifications, per-client cadence, per-client reports.
This is the whole point of white-label. The tool is yours. The invoice is yours. The relationship is yours. The vendor underneath is a detail nobody asks about.
You pay one agency subscription. You bill clients on your own terms — bundled into retainer, standalone, project-based. Volume pricing per-deal as you scale.
You've been burned by white-label products that aren't really white-label. The vendor logo in the footer. The vendor name in the email subject. The shared link that exposes the source.
Custom domain. Your logo, your colors, your typography. Branded PDF exports. Branded email alerts. No misquoted.ai branding in the client surface.
Marking up a SaaS subscription is precarious. Marking up a service backed by a SaaS is a business. You need predictable underlying cost and room to package above it.
Flat base + per-brand add-on. Predictable cost per client. Most agencies price the service tier at 3–5x the platform cost and bundle into retainer.
Hana's agency has been pitching "AI brand readiness" as a quarterly audit for months. The audit is a manual screen-shot deliverable; it takes two days to produce and it goes stale within a week of delivery. Clients love it. Hana hates how unscalable it is.
Hana adds "AI Brand Monitor" as a line item to the standard retainer. Three of twelve clients opt in immediately. The deliverable is the white-label portal — clients log in to Berger.co's brand monitor, see their score, get weekly digests with Berger.co's logo and tone.
Quarter two · the wedgeOne of the opted-in clients gets a board question about AI visibility. The portal makes the answer available in two clicks. The client mentions Hana's agency by name in the board meeting. Hana lands a referral the next month. Two more retainer clients opt in.
Year two · the standardBy year two, "AI Brand Monitor" isn't an add-on. It's table-stakes in every new retainer Hana writes. The cost of the platform is amortized across twelve clients. The margin is healthy. The audit deliverable that used to take two days now runs every week, automatically.
Agencies don't sell tools. They sell trust. The platform that earns its way into a retainer is the one that looks like the agency built it.
Our clients trust us with the brand. The AI surface is part of the brand now. The white-label is the obvious next move.
We're scoping the agency white-label with the first 25 waitlist members. Final pricing and feature set are subject to revision based on that work — the targets below are our current best estimate.
Target pricing. Includes the white-label portal, client management dashboard, branded PDFs and email alerts. Volume pricing per-deal at scale.
The early-access program opens July 2026. Waitlist members get founder-team access, $2,499/mo intro pricing locked in for the life of the account, and a seat in scoping the final feature set.