Monitor multiple brands across multiple ICPs — on one screen.
A holding company doesn't have a brand problem. It has fifty. Each one is a different entity in the LLMs' world — with its own audience, its own ground truth, and its own drift.
What the holdco CMO is worried about.
Single-brand monitoring tools don't survive a portfolio. The same problem repeats at scale, with different ICPs, different stakeholders, and a board that wants one number.
50+ brands · one team can't track them by hand.
A single portfolio dashboard with every brand's score, weekly trend, and worst-finding drift. Bundle pricing scales to 10 and 20+ — custom contracts at portfolio scale.
The board wants one number across the portfolio.
Portfolio-level AI Readiness Score, weighted by brand priority you define. Monthly executive PDF with rollup + per-brand. Drop-in board slide.
One acquisition can confuse the model across all of them.
Cross-brand citation tracking. When AI confuses Brand A with Brand B, both flags fire. Model-release auto-scans catch the bigger shifts that move the whole portfolio at once.
Each brand has its own brand manager and its own cadence.
Per-brand notification rules, per-brand cadence on Pro tiers, per-brand owner assignments. Org-level admin sees everything. Brand-level views are scoped.
Ten brands, one digest, one chart for the COO.
Persona: A CMO of a multi-brand holding company. Oversees ten distinct brands with ten distinct ICPs.
Monday morning. The CMO opens the misquoted portfolio digest before email. The rollup line: portfolio score is 64.2, down 1.6 from last week. Two brands are red. Three are yellow. Five are green.
Stride Coffee is the newest brand in the portfolio. The model release that shipped Friday is treating it as a sub-category of Sleigh Logistics — a seasonal promotion, not a standalone brand. Two of three models now describe it incorrectly. The brand manager has known something was off; she didn't know it was the latest model release.
8:00 · Stand-up with the brand managersThe CMO joins the weekly portfolio standup. The digest is the agenda. Stride Coffee goes first — correction playbook, content fixes, model re-scan scheduled for Thursday. Time Manager and BluePeak SaaS go next: lower-priority, weekly action items. Acme Robotics and Christmas or Not get a sentence of acknowledgment for the gain. The meeting ends in nineteen minutes.
10:30 · COO emailThe COO emails for the quarterly slide. The CMO forwards the portfolio PDF. The rollup score, the per-brand trend lines, and the next quarter's planned interventions are already on page two and three. No editing. The slide is in tomorrow's board pre-read.
Portfolio CMOs don't manage brands. They manage attention. The tool that earns enterprise budget is the one that turns ten brands into one Monday morning.
The brand-by-brand tools were never going to scale. We needed a portfolio view. misquoted is the only one we found.
Where to start.
Multi-brand bundles are single flat-rate subscriptions. Brand assignment is managed in-app, not in Stripe — reassign brands as the portfolio shifts.
Monitor Pro · 3
For sub-portfolios or pilot rollouts. Each brand gets its own ground truth, score, and trend.
Monitor Pro · 10
The portfolio tier. Weekly re-scans on all ten brands, portfolio dashboard, executive rollup PDF.
Enterprise
For portfolios at scale — custom rollout, dedicated success, SSO, security review, MSA.
One free pilot scan, on the brand of your choice.
Start with one brand — the one with the highest stakes, or the one you suspect is drifting fastest. We'll run the full free scan, show you the worst finding, and walk you through what a portfolio rollout would look like.