misquoted.ai vs Profound
Profound is the well-funded, enterprise-tier incumbent at $499/mo and up, with a public leaderboard that quietly anchors the category. misquoted.ai is the accuracy-focused, self-serve alternative that starts at $49. Different shapes of customer.
What you pay, what you get
Read the tiers before the marketing copy. Both columns are pulled from each vendor's public pricing as of April 2026.
- Free scan$0
- AI Readiness Report$49 one-time
- Full Accuracy Report$199 one-time
- Monitor Standard (monthly)$399/mo
- Monitor Pro (weekly)$599/mo
- Multi-brand bundlesfrom $899/mo
- Free scanLimited / by request
- Standard$499/mo+
- EnterpriseCustom (annual)
- One-time reportNot offered
- Correction playbookNot offered
What each tool actually measures
Different questions, different answers. Read the methodology before reading the score.
Accuracy and consensus
Three models, 50–80 questions, a site crawl for ground truth. The output is a consensus matrix — which models agree, where they disagree, and how far off they are from the facts on your site. The $199 tier ships a correction playbook with copy-paste fixes.
We optimize for "the AI got it wrong, here is what to change." Visibility is one of several inputs, not the destination.
"Accuracy + consensus + correction. Premium positioning at an entry-level price."
Enterprise visibility & share-of-voice
Profound runs broader, longitudinal visibility tracking — share of voice, citation tracking, competitive benchmarking — and publishes a public industry leaderboard that gives the category structure. Their enterprise customer list is substantial.
Their methodology is dashboard- and reporting-rich. The strength is breadth and continuity over time. If your CMO is briefing the board on AI visibility quarterly, Profound is built for that motion.
"Continuous share-of-voice for established brands."
Fifteen things buyers ask about
Marks reflect each vendor's public materials as of April 2026.
| Feature | misquoted.ai | Profound |
|---|---|---|
| Scanning | ||
| Models queried per scan | 3ChatGPT · Claude · Gemini | 4+incl. Perplexity |
| Site crawl for ground truth | ✓ | Partial |
| One-time report tier | $49 & $199 | ✗ |
| Self-serve sign-up | ✓ | Sales call |
| Reporting | ||
| Composite readiness score | ✓ | ✓ |
| Per-claim consensus matrix | ✓ | ✗ |
| Share-of-voice tracking | Limited | ✓ |
| Public industry leaderboard | ✗ | ✓ |
| PDF + Shareable preview card | ✓ | ✓ |
| Accuracy | ||
| Fact-checked accuracy scoring | ✓$199 tier | ✗ |
| Correction playbook | ✓ | ✗ |
| Source verification per claim | ✓ | Citation tracking only |
| Monitoring | ||
| Re-scan cadence | Monthly or weekly | Continuous |
| Competitor benchmarking | ✓ | ✓ |
| Multi-brand bundles | 3, 10, 20+ | Custom |
| Integrations | ||
| API access | Roadmap | ✓ |
| SSO / SOC 2 | Roadmap | ✓ |
Where each tool genuinely wins
Profound has earned its position. So has every customer choosing it. We exist for the customers it doesn't fit.
Where misquoted is the better pick
For smaller brands, accuracy-first teams, and anyone allergic to the enterprise sales motion.
- 01$49 entry instead of $499.A one-time report at $49 covers most of what a smaller brand needs. Ten times less than Profound's lowest tier.
- 02Accuracy scoring and correction playbook.Profound tracks visibility. We tell you which claims are wrong and how to fix them in your llms.txt or schema markup.
- 03Self-serve, no demo required.Stripe checkout. You can buy a report at midnight without talking to anyone.
- 04Consensus matrix as the centerpiece.We treat model disagreement as the headline finding, not a footnote.
- 05Editorial reports built for sharing.The $199 PDF reads like a magazine feature, not a dashboard export. CMOs forward it.
Where Profound is the better pick
If you are an established brand with budget and a procurement process, Profound is a credible answer.
- 01Enterprise readiness.SOC 2, SSO, dedicated CSM, custom procurement terms. We are not there yet on the security checklist.
- 02The leaderboard authority.Profound's public industry leaderboard has become a reference point. Showing up on it carries weight in CMO rooms.
- 03Continuous, deeper share-of-voice tracking.If your job is to brief leadership quarterly with longitudinal trend data, Profound's depth on visibility metrics is real.
Total cost of ownership
A year of monitoring, compared honestly.
misquoted.ai — Monitor Standard 1 brand
- Monthly 3-model consensus scans
- All $49 features included
- Email alerts on score delta or claim flip
- Trend dashboard, accuracy over time
- Cancel any month; data read-only for 90 days
Or buy a one-time $199 report and skip monitoring entirely. No annual commitment required at any tier.
Profound — Standard
- Continuous visibility tracking
- Share-of-voice analytics
- Multi-engine coverage
- Leaderboard inclusion
- Sales-led onboarding
Standard pricing starts at $499/mo. Enterprise contracts (the more common shape) are custom and annual. The procurement cycle is the procurement cycle.
If you fit Profound, buy Profound
This isn't a takedown. Profound is the established enterprise option in this category. If you have an annual budget line, a procurement team, and a CMO who wants longitudinal share-of-voice data with white-glove onboarding, that is what they built.
misquoted is built for everyone else — the founder running their own brand audit, the agency monitoring ten clients, the team that wants a one-time accuracy report before deciding whether to subscribe to anything. Our $49 tier is intentionally an order of magnitude cheaper than their entry point. Different customer.
Some customers will outgrow us into Profound. Some will outgrow Profound into us when they realize visibility wasn't the question. Both moves are reasonable.
See your accuracy score in ninety seconds
No demo, no sales call. Three models queried in parallel. Free. If you want the full accuracy report after, it's $199 — one-time.