Profound is the well-funded, enterprise-tier incumbent at $499/mo and up, with a public leaderboard that quietly anchors the category. misquoted.ai is the accuracy-focused, self-serve alternative that starts at $49. Different shapes of customer.
Profound is built for the enterprise procurement motion. We're built for the credit card.
Profound and misquoted are both serious products. They are not measuring the same thing.
Three models, 50–80 questions, a site crawl for ground truth. The output is a consensus matrix — which models agree, where they disagree, and how far off they are from the facts on your site. The $199 tier ships a correction playbook with copy-paste fixes.
We optimize for "the AI got it wrong, here is what to change." Visibility is one of several inputs, not the destination.
"Accuracy + consensus + correction. Premium positioning at an entry-level price."
Profound runs broader, longitudinal visibility tracking — share of voice, citation tracking, competitive benchmarking — and publishes a public industry leaderboard that gives the category structure. Their enterprise customer list is substantial.
Their methodology is dashboard- and reporting-rich. The strength is breadth and continuity over time. If your CMO is briefing the board on AI visibility quarterly, Profound is built for that motion.
"Continuous share-of-voice for established brands."
Marks reflect each vendor's public materials as of April 2026.
| Feature | misquoted.ai | Profound |
|---|---|---|
| Scanning | ||
| Models queried per scan | 3ChatGPT · Claude · Gemini | 4+incl. Perplexity |
| Site crawl for ground truth | ✓ | Partial |
| One-time report tier | $49 & $199 | ✗ |
| Self-serve sign-up | ✓ | Sales call |
| Reporting | ||
| Composite readiness score | ✓ | ✓ |
| Per-claim consensus matrix | ✓ | ✗ |
| Share-of-voice tracking | Limited | ✓ |
| Public industry leaderboard | ✗ | ✓ |
| PDF + OG share card | ✓ | ✓ |
| Accuracy | ||
| Fact-checked accuracy scoring | ✓$199 tier | ✗ |
| Correction playbook | ✓ | ✗ |
| Source verification per claim | ✓ | Citation tracking only |
| Monitoring | ||
| Re-scan cadence | Monthly or weekly | Continuous |
| Competitor benchmarking | ✓ | ✓ |
| Multi-brand bundles | 3, 10, 20+ | Custom |
| Integrations | ||
| API access | Roadmap | ✓ |
| SSO / SOC 2 | Roadmap | ✓ |
Profound has earned its position. So has every customer choosing it. We exist for the customers it doesn't fit.
If you are an established brand with budget and a procurement process, Profound is a credible answer.
For smaller brands, accuracy-first teams, and anyone allergic to the enterprise sales motion.
A year of monitoring, compared honestly.
Or buy a one-time $199 report and skip monitoring entirely. No annual commitment required at any tier.
Standard pricing starts at $499/mo. Enterprise contracts (the more common shape) are custom and annual. The procurement cycle is the procurement cycle.
This isn't a takedown. Profound is the established enterprise option in this category. If you have an annual budget line, a procurement team, and a CMO who wants longitudinal share-of-voice data with white-glove onboarding, that is what they built.
misquoted is built for everyone else — the founder running their own brand audit, the agency monitoring ten clients, the team that wants a one-time accuracy report before deciding whether to subscribe to anything. Our $49 tier is intentionally an order of magnitude cheaper than their entry point. Different customer.
Some customers will outgrow us into Profound. Some will outgrow Profound into us when they realize visibility wasn't the question. Both moves are reasonable.
No demo, no sales call. Three models queried in parallel. Free. If you want the full accuracy report after, it's $199 — one-time.