Style guides protect your voice on your channels. They have no jurisdiction inside an AI's answer. We tell you what the models say — verbatim — every week.
Brand integrity is your beat. AI introduced a surface where you have zero direct control and almost no visibility. Here's what we hear most.
Your brand is "approachable, expert, slightly dry." The AI describes you as "a leading provider of enterprise solutions for the modern workplace." Generic. Forgettable. Wrong.
Every "what is [brand]" answer pulled from every model, with diff highlighting on the words that shift between scans. You see voice drift the day it happens, not the quarter after.
An AI invented a feature you don't have. Another aged your founding date by four years. A third confused you with a competitor in the same vertical. None of these are obvious from your side.
We crawl your site, build a ground-truth dataset, and score every model claim against it. Each inaccuracy comes with a citation and a recommended correction.
Your social listening tool has a blind spot the size of ChatGPT. You don't get a notification when GPT-5 ships and rewrites your category overnight.
Weekly re-scans, email alerts on score delta or claim flip, trend dashboard you can pin in your Notion or Slack.
Parent brand, product brand, support sub-brand, B2B vs B2C. Each one has its own positioning. AI mixes them. The model thinks your enterprise tier is your free tier.
Each brand is a separate scan with its own ground truth, score, and trend line. The 3-brand bundle covers your parent and two sub-brands at ~25% per-brand savings.
Tuesday's weekly digest lands at 7:30am. The top line: an alert. Claude's description of the brand changed since last week. Not catastrophically — six words different — but those six words include a phrase Daniel's team explicitly removed from the style guide two years ago.
Disruptor. Innovative. Solutions. Three words, three style guide violations. The diff against last week shows the AI swapped a clean, specific description for a generic one — almost certainly because a recent Reddit thread used that language and the model picked it up.
10:00 · Correction playbookThe playbook ranks corrections. Top item: publish a tightly-worded "about" page paragraph that gives the model better text to anchor on. Second item: file a Reddit reply with a correction (it's not glamorous, but models read Reddit).
Friday · Re-scanBy Friday's scan, two of three models have updated. Claude still uses "innovative." Daniel files a ticket on his calendar to re-check next Tuesday. The system already knows.
Brand managers can't stop AI from talking about their brand. They can choose what it has to work with — and watch the language correct itself in real time.
I have a style guide for our writers, our agency, our PR team — and now I have one for the AI. It's the only one any of them actually follow.
Brand managers need ongoing monitoring, not a one-time audit. The voice drifts again next week. We recommend going straight to Monitor.
Continuous AI brand monitoring. We re-scan every model, every month, against your own ground truth — and alert you the day the language drifts.
Free scan first. We'll show you the AI Readiness Score and the worst verbatim quote from the models. Most brand managers find at least one style guide violation in the first run.