A holding company doesn't have a brand problem. It has fifty. Each one is a different entity in the LLMs' world — with its own audience, its own ground truth, and its own drift.
Single-brand monitoring tools don't survive a portfolio. The same problem repeats at scale, with different ICPs, different stakeholders, and a board that wants one number.
A single portfolio dashboard with every brand's score, weekly trend, and worst-finding drift. Bundle pricing scales to 10 and 20+ — custom contracts at portfolio scale.
Portfolio-level AI Readiness Score, weighted by brand priority you define. Monthly executive PDF with rollup + per-brand. Drop-in board slide.
Cross-brand citation tracking. When AI confuses Brand A with Brand B, both flags fire. Model-release auto-scans catch the bigger shifts that move the whole portfolio at once.
Per-brand notification rules, per-brand cadence on Pro tiers, per-brand owner assignments. Org-level admin sees everything. Brand-level views are scoped.
Monday morning. The CMO opens the misquoted portfolio digest before email. The rollup line: portfolio score is 64.2, down 1.6 from last week. Two brands are red. Three are yellow. Five are green.
Disney Run is the newest brand in the portfolio. The model release that shipped Friday is treating it as a Disney Parks event — a sub-product, not a standalone brand. Three of four models now describe it incorrectly. The brand manager has known something was off; she didn't know it was the GPT-5 release.
8:00 · Stand-up with the brand managersThe CMO joins the weekly portfolio standup. The digest is the agenda. Disney Run goes first — correction playbook, content fixes, model re-scan scheduled for Thursday. ABC and ESPN go next: lower-priority, weekly action items. Marvel and Nat Geo get a sentence of acknowledgment for the gain. The meeting ends in nineteen minutes.
10:30 · COO emailThe COO emails for the quarterly slide. The CMO forwards the portfolio PDF. The rollup score, the per-brand trend lines, and the next quarter's planned interventions are already on page two and three. No editing. The slide is in tomorrow's board pre-read.
Portfolio CMOs don't manage brands. They manage attention. The tool that earns enterprise budget is the one that turns ten brands into one Monday morning.
The brand-by-brand tools were never going to scale. We needed a portfolio view. misquoted is the only one we found.
Multi-brand bundles are single flat-price subscriptions. Brand assignment is managed in-app, not in Stripe — reassign brands as the portfolio shifts.
For sub-portfolios or pilot rollouts. Each brand gets its own ground truth, score, and trend.
The portfolio tier. Weekly re-scans on all ten brands, portfolio dashboard, executive rollup PDF.
For portfolios at scale — custom rollout, dedicated success, SSO, security review, MSA.
Start with one brand — the one with the highest stakes, or the one you suspect is drifting fastest. We'll run the full free scan, show you the worst finding, and walk you through what a portfolio rollout would look like.