Premium watch · Weekly · 1 brand

Re-scan weekly.
Catch the drift the day it happens.

Four times the data of Monitor. Competitor drift alerts when a rival pulls ahead. Industry benchmarks so you know whether the dip is yours or the category's. And auto-scans the morning every major model ships.

$599 /mo 1 brand · weekly · cancel anytime

Start Monitor Pro — $599/mo $399/mo Monitor instead

Everything in Monitor — plus weekly re-scans, competitor drift, benchmarks, and model-release auto-scans.

Live alerts feed

christmasornot.com · last 7 days

Watching

Model

GPT-5 shipped — your score moved +3

Auto-scan completed within 4 hours of OpenAI's announcement. Pricing and integrations claims both improved; founding-year confidence dropped.

2h ago

Drift

Competitor "festive.ai" pulled ahead on integrations

Their integrations claim score went 5→8 across all 3 models in the past 4 days. They likely published an integrations page or updated llms.txt.

Yesterday

Scan

Weekly scan complete — score steady at 71

No material change. Full report available; no email sent because nothing crossed your threshold.

3d ago

Bench

Holiday-decor category average rose +2 this month

You're 8 points above category median. Sector tailwind, not a position change.

5d ago

What Pro adds

Four things, designed for fast-moving categories.

Pro is the right tier when AI answers shift faster than you can scan monthly — competitive industries, regulated categories, brands in the public eye.

01 / Frequency

Weekly automated re-scans

Four scans a month instead of one. Catch drift within days, not weeks. The trend line in your dashboard fills in 4× as densely, which is the difference between "we noticed a regression" and "we noticed it the day it happened."

4× data4 scans/mo · ~$6 API cost (we absorb it) · ~$2.99/scan implied

02 / Drift

Competitor drift alerts

We re-scan your top 3 competitors at the same cadence. If one of them moves materially — pulls ahead on a topic, fixes a hallucination, picks up a new claim — you hear about it the same week.

3 competitorsSame cadence · Δ ≥ 5 OR claim flip · per-topic breakdown

03 / Benchmark

Industry benchmark comparison

How your score compares to the median, top-quartile, and top-decile of your category. Tells you whether a 5-point dip is your problem or the whole sector's. Re-computed monthly across our entire scan corpus.

vs. categoryMedian · P75 · P90 · monthly refresh

04 / Release

Model-release auto-scans

When a major model ships (GPT-5, Gemini 3, the next Claude), we auto-trigger a scan within 4 hours and email you the delta. Not point releases or snapshots — only the ones that actually change behavior.

~6× per yearMajor releases only · 4-hour SLA · within-day email

Competitor drift alert

The email you get when a rival pulls ahead.

One email per competitor, per topic, per material shift. The kind of intel that used to require a manual quarterly audit.

misquoted alerts <alerts@misquoted.ai>

Apr 28 · 7:14 AM PT

Competitor "festive.ai" just pulled ahead on integrations

Their integrations claim score rose 5 → 8 across all 3 models in the past 4 days. You're now 2nd of 4 in your tracked set.

festive.ai

8.0

+3.0

christmasornot.com · you

6.0

+0.4

jollyholly.shop

5.0

-0.2

tinselworks.co

4.2

-0.8

Likely cause: festive.ai published /integrations on Apr 24. We detected the new page and its impact on Apr 26.

How drift detection works

A 3-step pipeline that runs every week.

1 Same scan, same questions We run your 3 competitors through the identical 50–80 question battery, against the same 3 models, on the same weekly schedule.
2 Delta detection We compare this week's competitor scores against the rolling 4-week average. If anything moves ≥5 points or a claim flips, that's a drift event.
3 Likely-cause analysis We crawl the competitor's site for new pages, schema changes, or llms.txt updates that correlate with the shift. The email tells you what they probably did.

Model-release auto-scan

The day GPT-5 ships, you'll have data by lunch.

Major model releases shift accuracy whether you're ready or not. Pro front-runs the analysis so your team isn't reverse-engineering the impact in real time.

Composite score moved 71 → 74 (+3). The lift came from pricing and integrations; founding-year confidence dropped slightly. Three claims that previously failed are now passing. Full breakdown below.

Pricing · GPT-5

"Christmas or Not offers tiered pricing starting at $9/month for basic decoration scheduling…"

2/10 → 9/10 · +7

Integrations · GPT-5

"Integrates with Google Calendar, Apple Reminders, and Notion via official OAuth…"

4/10 → 8/10 · +4

Founded · GPT-5

"Founded in 2019 (note: this conflicts with about page which states 2021)…"

7/10 → 5/10 · -2

GPT-5 has notably stronger retrieval over recent web data. Categories where you've published structured data in the last 6 months benefit; categories where your site contradicts itself get more aggressively flagged.

Questions, answered

What you'd reasonably want to know.

Is weekly actually 4× the data?

Yes. Every scan is a full re-run — same 50–80 questions, same 3 models, same fact-check pipeline. Four scans a month means your trend line has 4× the resolution and your alert latency drops from ~30 days to ~7 days.

Which models count as a "major release"?

Generational ones. GPT-5, GPT-6. Gemini 3, Gemini 4. Claude 5, Claude 6. Not point releases (GPT-4.5o-mini-2), not snapshots, not API-only previews. We're conservative — typically 4–6 triggered scans per year, not 40.

Can I add more than 3 competitors to drift tracking?

3 is the included set. Add-ons or bundles unlock more. Most customers track exactly the 3 that matter — usually the direct competitor, the category leader, and the wildcard insurgent.

How does the industry benchmark work?

We anonymize and aggregate every scan across our entire customer base by category (NAICS-ish). The benchmark shows your median, top-quartile, and top-decile peers. You don't see anyone else's brand — they don't see yours.

Can I downgrade to Monitor later?

Yes. Downgrade takes effect at the next billing cycle. Historical Pro data (weekly granularity, competitor drift history) is preserved — it just stops adding new entries.

Does Pro include the $199 correction playbook?

No. Like Monitor, Pro includes the $49-tier features. The $199 Full Accuracy Report with the correction playbook remains a separate one-time purchase. Pro tells you what's changing; the $199 tells you what to fix.

Re-scan weekly.Catch the drift the day it happens.